AMCS
Voice of the sea

Using the power of song to inspire a new generation of ocean conservationists.

Despite increasing levels of environmental catastrophe, Australians were paying less attention than ever. For the Australian Marine Conservation Society (AMCS), this meant that drumming up support was now harder than ever. With an ageing supporter base, AMCS desperately needed a new source of conservationists. To recruit them, we went straight to the source, developing an ARIA-winning song and enlisting schools around Australia to have it performed at end-of-year concerts.