eftsure
CFOMO

A hyper-personalised brand campaign to earn the attention of  CFOs.

What do you do when you want to target individual CFOs for payment fraud protection when you’ve already been to every CFO convention? We used a ‘personalisation at scale’ approach to target Eftsure’s identified list of company CFOs, we made sure CFOs wouldn’t miss the creative by using unheralded elevator media inside the actual office towers of the CFOs and surrounded their office with roving truck media and nearby large format OOH. 

We developed 45 bespoke executions that personally addressed the CFO with a concept created entirely for them, along with 13 brand executions. The CFOs were then re-targeted using the bespoke creative to drive consideration and spark a dialogue.