Fck the Cupcakes
Casual wear to fight misogyny

Fck The Cupcakes is a place for all of us to unite, discuss and highlight the endemic misogyny in Australian culture.
It’s an always-on platform created by Innocean Australia, founded by CEO Jasmin Bedir, that is active 365 days of the year.

It’s also a place where we champion, celebrate and surface those women and men who drive progress,
and shine the spotlight on the amazing talents we have in our creative fields.

FTC started small by creating “Casual wear to fight casual Misogyny” to ignite the conversation. Building on the casual wear initiative,
we are aiming to keep the conversation going in a constructive way. One that gives justice to our anger but also recognises that we
require smart stakeholder management.