Kia Australian Open Sponsorship

The key objective is to leverage the sponsorship through promoting awareness of the Kia brand and on-ground activation. In 2011, the Innocean team worked across all touch points: Grand Slam Oval Marque; Garden Square Trade Show; Car Displays; Courtesy Vehicles; as well as online activity to promote awareness of - and relevance to - the Kia Australian Open.

2012 will be Kia’s 11th year as the major sponsor of the Australian Open; a new case study will be uploaded here in February 2012.