Van Rooyen to head up the Innocean digital team

Innocean Australia has appointed Collette Van Rooyen as its new head of digital. This appointment follows the recent recruitment of Scott Lambert as creative director and Jo Gilbert as head of sponsorship and events.

Collette has come from Pacific Magazines where, as Head of Digital, her role was to lead online and integrated developments for both magazines and clients of those magazines.

Previous roles include digital project management for ninemsn and Fairfax Digital as well online product experience with Seek, domain.com.au and lastminute.com.au.

Her client experience includes online advertising campaigns for Yoplait Petit Miam (National Foods), Just Car Insurance, Aussie Home Loans and Reckitt Benckiser.

Amanda Wheeler, General Manager at Innocean, says, “With Collette joining our team, we hope to expand our digital services and bring some fresh strategic thinking to the growing projects we have at Innocean.”

Collette says, “Hyundai and Kia, as Innocean’s foundation clients, have a keen appetite to extend their presence and innovate in the digital space. I’m looking forward to working with them and the Innocean digital team to showcase our capabilities.” She adds, “It’s an incredible time to move from publisher to agency side with areas such as mobile and social media changing the way that consumers connect directly with brands.”