Kia Australia has launched its End of Financial Year campaign – one that just makes perfect sense. With retail activity at its highest during this period it was imperative to both Kia and Innocean Australia, the creative agency, to create a campaign that cut-through the traditional end of financial year noise.
Kia’s National Marketing Manager Steve Watt said “Kia is a challenger brand and that gives us permission to do things a bit differently like in the Sportage commercial featuring Grand Master Melle Mel and Scorpio. Consequently we want to bring that same approach to retail advertising, there’s no reason why it has to be boring.”
Scott Lambert, Innocean Australia Creative Director said "The "Makes perfect sense" positioning gives us a great platform to produce surprising work that is entertaining and memorable, but at the end of the day it is still about driving traffic. This initial retail campaign is just a small taste of where we are going with the brand"
Client: Kia Australia
Agency: Innocean Australia
Creative Director: Scott Lambert
Creative: Mike Lind
Production Company: Engine
Agency Producer: John Lamble
Strategy Director: Kathy O’Connor
Group Account Director: Simon Hornery
Business Director: Janine Allan