Innocean Australia News Feed

Innocean wins at AdFest

2013-03-20T04:01:17Z

Last night our 'Break Free' ad for the Hyundai i30 was awarded a Silver trophy at the 2013 AdFest Advertising Show.

This prestigious regional show held in Pattaya Thailand, celebrates the very best work from Asia Pacific and the Middle East.

This Silver award follows on from the Bronze win earlier in the year at the London International Awards, and hopefully is just another sign of things to come for the rest of the International Award season.

Innocean gets hotter

2013-03-13T02:55:56Z

Campaign Brief have just released their Hot & Cold chart for 2013, and I am pleased to tell you that we have moved significantly further into the HOT section. And along the way, we have passed Saatchi & Saatchi Sydney, Mojo Sydney, DDB Melbourne, JWT Sydney & Melbourne, Clemenger Sydney, and BWM Sydney. This puts us in the top 20 Agencies in Sydney & Melbourne.

Click on the image to enlarge

Kia extends sponsorship of the Australian Open

2013-02-25T22:27:27Z

Kia Motors has extended its agreement as the major sponsor of the Australian Open for an additional five years through to 2018. The deal cements Kia as the longest running major sponsor of the event, with 17 continuous years of commitment to the first tennis Grand Slam® tournament of the year.

Innocean is excited to be working alongside Kia with a host of new marketing programs to be introduced at the Australian Open over the next five years. These would complement successful branded and integrated online and offline experiences such as the interactive Grand Slam Oval fan area at Melbourne Park, the live site at Fed Square in Melbourne, ‘Kia Fan of the Day’ and ‘Kia Fan of the Tournament’ contests.

Innocean's Creative Director to be Judge and Jury

2013-02-21T03:00:18Z

Scott Lambert, Innocean Australia's CD has been invited to be a judge on two of the globes premier International Advertising Awards.

In early March, he will be on the New York Festivals 2013 Grand Jury (judging the Digital Category), and in mid March he will be in Pattaya Thailand judging at AdFest (on the Design & Print Craft Category).

Says Lambert, "It is a great honour being invited to judge at any of the International Advertising shows, and after experiencing the Dubai Lynx Awards and The Busan (Korean) Awards last year, I can't wait to once again vote on what are the worlds best ads".

Kia creates a Brand campaign for the consumer of now.

2013-01-25T04:45:47Z

To showcase how Kia produces cars for today, Innocean have created a brand campaign that beautifully encapsulates the Woman and Man of today. The campaign was launched during the 2013 Australian Open with two 45 second commercials, titled: 'For the man of now' and 'For the woman of now'. Each version is driven by a lighthearted monologue that's filled with wonderful contradictions that highlight how multifaceted our lives have become.

Mike Morrison joins Innocean as Managing Director

2013-01-24T05:33:43Z

After an extensive search, Innocean Australia has appointed ex Y&R group chief strategy officer Mike Morrison (below) as their new Managing Director.

Morrison has spent over 25 years in the industry, most recently as Chief Sales Officer at Network Ten.

Over the years he has worked across some of the world's biggest brands, both nationally and regionally, and has been instrumental in growing agencies both in Australia and overseas. He has an acknowledged expertise in new business, even consulting to professional services giant PwC on business development.

Says Scott Lambert, Innocean Creative Director: "Like the rest of the agency, I am thrilled to have Mike come on board. His experience and passion will play a big part in taking Innocean Australia to the next level, and in turn making us a major player in the local Industry. I for one can't wait to forge a partnership that delivers exciting new client opportunities and continued business success."

Says Morrison: "Innocean is a very impressive company globally and the team in Australia has been producing some category leading work in recent years. They have a strong business model and I'm delighted to be chosen to grow the business here in Australia."

Says Kevin Choi, Innocean CEO: "This is a very important time in our agencies development, and I am confident that Mike will be a great asset moving forward."

Source: CampaignBrief.com

New Kia Campaign: Sorento Fathertism

2012-10-29T05:42:06Z

Sporty and masculine, powerful and comfortable. With features like these, Dads quickly become the favourite. And so, a new term is coined. Fathertism – The practice of the kids giving unfair preferential treatment to Dad because he bought the next generation Kia Sorento. And what follows is nothing short of funny and charming.

Innocean strengthens its Creative Department

2012-10-28T03:04:00Z

Innocean Australia has added four experienced heads to their Creative department.

Senior copywriter Yanni Pounartzis, Senior Art Director, Rua Perston, Senior Copywriter Matt Cramp, and Copywriter Tim Brothers have all recently joined the Agency under the guidance of Creative Director Scott Lambert.

Brothers, most recently Associate CD at TBWA Abu Dhabi, is teamed up with Lyndal Kearney, while Cramp ex CD of The Workshop, and Perston ex Saatchi & Saatchi join as a senior team. And lastly, Pounartzis, most recently Senior Copywriter at Saatchi & Saatchi, teams up with senior Art director Mike Lind.

Says Lambert, “As we celebrate our fourth year in business here in Australia, we have challenged ourselves to take our work, growth and business strength to the next level, and these guys will help us achieve this. Their experience, talent and hunger will be not only invaluable to the Agency, but also a great benefit for both our existing clients and the impending new ones”.

All four have been freelancing at the Agency for a considerable time prior to signing up, and already, they have a number of exciting projects in production.

New Hyundai Campaign: i30- Free Yourself

2012-06-19T05:39:13Z

Hyundai Motor Company Australia is launching the feature-packed New Generation i30, with a creative campaign developed by Innocean Australia, entitled, “Free Yourself”.

The television commercial uses a ‘supercut’ technique where we see our hero and the people in his life deliver dialogue edited together to build the lyrics to the iconic Queen anthem, ‘I Want To Break Free’.

Oliver Mann, Marketing Director, Hyundai, says “The current i30 has been a landmark car for Hyundai and the new generation model is packed with features that will ‘free’ owners to live a richer life. The campaign we’ve developed with Innocean has brought this to life in a fresh way, built around a very familiar soundtrack.”

Scott Lambert, Creative Director, Innocean, says "The New Generation i30 is the ideal car for people who like being surrounded by the latest and greatest design and technology – it’s these things that make life more full and fun. Thanks to Queen, and Steve Hudson from Hungryman UK, via Prodigy Films, this new campaign reflects this life in a unique, entertaining way".

The integrated campaign runs from 17 June 2012 and includes television, online, print, POS, and cinema.

For more details about the campaign, speak to Innocean’s creative director,
Scott Lambert: 0421 921 241 / scott.lambert@innocean.com.au

Credits

Client – Hyundai Motor Company Australia
Marketing Director, HMCA: Oliver Mann
Senior Manager, Marketing Communications, HMCA: Alex Pinsuti
Brand Communications Manager, HMCA: Kate McGeoch
Brand Communications Coordinator, HMCA: Stewart Parnaby

Agency - Innocean
General Manager: Amanda Wheeler
Creative Director: Scott Lambert
Creative Team: Mike Lind & Andy Healy
Group Business Director, Tim Hiley
Senior Business Manager: John Larkin
Planning Director: Kathy O’Connor
Head of Broadcast: Tania Templeton

Production Company – Prodigy Films
Director: Steve Hudson
Executive Producer: Jonathan Samway
Executive Producer: Nerissa Kavanagh
Producer: Sarah Nicols
DOP: Robert Humphries
Editor: Richard Learoyd
Sound: Song Zu

New Kia Campaign: Meet the Extras

2012-01-10T23:22:06Z

Kia Motors Australia invites us all to “Meet the Extras” in the new campaign for the Cerato Hatch. This campaign, created by Innocean Australia, brings the extras to life to promote the product benefits of the Cerato and to demonstrate how all the extras – that come as standard – make life easier.

Steve Watt, National Marketing Manager, says "The small car segment is the largest single segment in Australia and as such is one of the most competitive. We have a great story to tell here with the Cerato hatch so it was crucial we stood out amongst the clutter".

Scott Lambert, Creative Director, Innocean, says "By personifying the standard features, we have created a fresh take on what is normally a shopping list of boring facts. Director, Nick Ball pulled together a fantastic cast, who individually delivered performances that had us in stitches. This campaign has the legs (literally) to be fun, entertaining and likable for a very long time".

The online & TV campaign builds up to and features at The Australian Open. The web films are housed within the microsite which takes over kia.com.au during the month of January.

Credits

Client – Kia Motors Australia
National Marketing Manager, Steve Watt
Brand and Advertising Manager, Gerrit Walters

Agency - Innocean
Creative Director, Scott Lambert
Copy Writer, Jenny Mak
Art Director, Lyndal Kearney
Head of Broadcast, Tania Templeton
Planning Director, Kathy O’Connor
Group Business Director, Simon Hornery
Business Director, Janine Allan
Head of Digital, Collette Van Rooyen
Digital Designer, Julia Quinn

Production Company – Finch
Director, Nick Ball
DOP, Jeremy Rouse
Producer, Julianne Shelton
Executive Producer, Karen Bryson
Editor, Peter Sciberas
Post Production, Fuel VSX
Sound Track and Post, Song Zu

Media Planning & Buying – Initiative Media

Web Development Partner – Red Lever