Reimagining the founder’s story for Australians today.

While Hyundai is known in Australia for its cheap and reliable cars, it is actually a world leader in electric vehicle technology. We saw this as an opportunity to get the business to invest in its brand, helping build equity and push it upmarket. For Hyundai Australia’s first brand campaign in twenty years, our campaign reimagined
the founder’s story for Australians today, inspiring Australians to change the world simply by trying.