HYUNDAI PALISADE
HYUNDAI PALISADE
Project
Hyundai PALISADE
Client
Hyundai
With the average family buying a car every 7 years, to launch the Hyundai Palisade we wanted to show that the Palisade grows with you. This campaign tells the elegant story of a family over the course of 7 years. The good, the bad and the little moments in between that lead to a big life.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
