Cerato GT – Get Mean
Introducing the all new Cerato GT in a bold and playful way, Kia Motors Australia has unleashed ‘Get Mean’, a fully integrated campaign, developed by Innocean Australia, to promote the sporty prowess of its new turbo-charged Cerato GT. Launching at this year’s Australian Open, the campaign leverages Kia’s lead sponsorship of one of the country’s most anticipated sporting events.
The national campaign aims to present a more provocative side to the Kia brand and moves away from Kia’s more traditional tone of voice with an unexpected creative idea that plays up to the athletic look and attitude of the all new Cerato GT: the first thing drivers notice when they press ‘start’ on the Cerato GT, is the mean sounding exhaust note.
2019 Epica Silver Award
2019 Spikes Finalist