KIA TASMAN
KIA TASMAN
Project
Kia Tasman
Client
Kia
What happens when 18 months of waiting finally ends?
You don’t just announce a ute is for sale; you prove it’s ready
for any job site.
So, we unleashed the Kia Tasman back into Tasman Town.
But this time, it was time to get to work.
We packed every frame with sporting legends, insider references, and the hard-working features Aussies demand. From its best-in-class, Aussie pallet-ready with 24V outlet;
to its off-road superiority. We proved this ute wasn't just a showpiece; it was a workhorse.
The result? 70,000+ ‘Build and Price’ configurations. Aussies weren’t just watching; they were ready to put it to work.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.