KIA EV6GT LAUNCH
KIA EV6GT LAUNCH
KIA EV6GT LAUNCH
KIA EV6GT LAUNCH
KIA EV6GT LAUNCH
KIA EV6GT LAUNCH
Project
Movement that inspires
Client
Kia
Jolting people from indifference by redefining the Kia brand.
Kia’s value perception was severely limiting its growth,
so to get more Australians to actively consider it we redefined what Kia meant, and completely relaunched
the brand. By creating a new positioning and elevating
the brand experience across each and every touchpoint
we changed perception and reduced brand rejection.
Jolting people from indifference by redefining the Kia brand.
Kia’s value perception was severely limiting its growth, so to get more Australians to actively consider it
we redefined what Kia meant, and completely relaunched the brand.
By creating a new positioning and elevating the brand experience
across each and every touchpoint
we changed perception and reduced brand rejection.
Jolting people from indifference by redefining the Kia brand.
Kia’s value perception was severely limiting its growth, so to get more Australians
to actively consider it we redefined what Kia meant, and completely relaunched
the brand. By creating a new positioning and elevating the brand experience
across each and every touchpoint we changed perception and reduced brand rejection.
Jolting people from indifference by redefining the Kia brand.
Kia’s value perception was severely limiting its growth, so to get more Australians to actively consider it
we redefined what Kia meant, and completely relaunched the brand.
By creating a new positioning and elevating the brand experience
across each and every touchpoint
we changed perception and
reduced brand rejection.
