COMBINED SUV & 30TH ANNIVERSARY CAMPAIGNS

SUV or SUVII" and "AUSUV"

Challenge

We needed to cut thru the rapidly growing and competitive SUV category to raise consideration of Hyundai's range of 5 & 7 seat SUVs - Tucson and Santa Fe, for the small and not so small family.

solution

Take the high ground of the category. Our campaign cleverly applied the SUV letters, branding Hyundai's SUVs as SUV and SUVII - highlighting Hyundai's SUV range of both 5 and 7 seaters. The creative idea effectively celebrated Hyundais family of SUVs, at the same time highlighting their differences. A sister campaign was developed for 30th Anniversary which played on the SUV name whilst celebrating 30 years of Hyundai being in Australia and Special Edition models.
HYUNDAI SANTA FE SERIES II
COMBINED SUV
COMBINED SUV Youtube masthead