As the major sponsor of the Australian Open, Kia has been bringing live tennis action to living rooms for 12 years. But as technology continues to fly at break neck speed, the challenge to engage with the fans and keep their attention is becoming more and more difficult. One thing that Kia has learned over the years though is that fans love nothing more than getting as close to the action as possible. So this year, Kia took that experience to a whole new level, by developing a World first App that allowed fans to return serves from live Television Broadcast, using their smart phone as a racquet. The App, called GAME ON used Audio watermarking technology, handset timer, Giro, and accelerometer to measure how well players timed their return, how hard they hit it, and then calculated their score immediately.