HYUNDAI IS MORE ADVANCED THAN WE WERE CREDITED FOR
Hyundai vehicles have advanced enormously in recent years and are far more sophisticated than people give them credit for, particularly when it comes to safety technology. Hyundai wanted to promote the various preventative safety technologies newly available on their models, branded SmartSense Safety and drive interest via increased website visits by 20%. We wanted people to explore all the new safety features and technology 'baked into' our cars. To understand the benefit of these technologies they need to be demonstrated. But doing so would show dangerous situations and careless driving and that isn't very appealing. We needed to find a way to present the benefits of this tech in a way that is easily understood without raising unnecessary alarm.