Strong + Beautiful


challenge
To create an impactful market launch for the all new Hyundai Tucson SUV and kick-start Hyundai's brand transformation into a socially desirable brand.
Solution
We reframed conventional SUV perceptions of strength. Positioning Tucson as strength with beauty. We created an impactful story-based TVC highlighting the Tucson as a tough sporty SUV within incredibly stylish looks. We captured this unique duality of Tucson with the words Strong + Beautiful. This duality word branding was used to convey Tucsons "strong" and "beautiful" credentials.
strong + beautiful tvc

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