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Innocean Worldwide Australia

2019 | Hyundai

Veloster Jacket

Veloster Jacket

This double-sided jacket was inspired by the double-sided car an designed by one of Australia’s top designers, Emma Mulholland. The jacket reflects the Veloster’s practical and thrilling side.

The pinstriped day side brings a burst of street cred to your office hours look. The red-stitching is a subtle salute to the car’s red-line leather interior, and a hidden pocket is inspired by Veloster’s hidden third door; which features on one side only, making this the car’s practical side. The after-hours side of the jacket seamlessly takes you from daytime, office wear to night-time, street wear. On the back, a cheeky embroidered sun passes the baton on to the moon, while black and yellow banding reflects the two-tone roof and speed-stripe sleeves talks to the Veloster’s sporty nature. The campaign was created in partnership with Elle magazine as Veloster fans are also fashion conscious women.

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