• Senior Marketing Science Analyst

    Senior Marketing Science Analyst

Job Title
Senior Marketing Science Analyst

Location
Sydney, Australia 

Position Type

Full Time, Hybrid

About Innocean

Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries.
We’re the fastest growing agency network in the world.

Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called Fck the Cupcakes.

We’re a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, and producers who work together in a flat and collaborative environment. Building creative solutions across all touchpoints on a consumer’s journey with a brand.

We’re proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called ‘Jeong’.
An ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.


This feeling of connection underpins everything we do. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with strategic, creative and CX capabilities to deliver work that connects across multiple platforms, driving acquisition and retention.

About the Role

The Senior Marketing Science Analyst is a technically capable, largely self-sufficient practitioner who owns the data infrastructure, tracking, and measurement function within the Media Technology & Data team. Reporting to the Head of Technology & Data, this role is responsible for end-to-end ownership of GCP/BigQuery environments, Floodlight tracking implementation, GA4 configuration, and campaign reporting — working across the full sub-disciplines of Marketing Science including tracking, measurement, data visualisation, and data integration. The Analyst translates complex data into clear commentary and actionable recommendations that drive measurable outcomes for clients, particularly Hyundai Motor Company Australia.

About Innocean

Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.

Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called Fck the Cupcakes.

We’re a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, and producers who work together in a flat and collaborative environment. Building creative solutions across all touchpoints on a consumer’s journey with a brand.

We’re proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called ‘Jeong’. An ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.


This feeling of connection underpins everything we do. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with strategic, creative and CX capabilities to deliver work that connects across multiple platforms, driving acquisition and retention.

About the Role

The Senior Marketing Science Analyst is a technically capable, largely self-sufficient practitioner who owns the data infrastructure, tracking, and measurement function within the Media Technology & Data team. Reporting to the Head of Technology & Data, this role is responsible for end-to-end ownership of GCP/BigQuery environments, Floodlight tracking implementation, GA4 configuration, and campaign reporting — working across the full sub-disciplines of Marketing Science including tracking, measurement, data visualisation, and data integration. The Analyst translates complex data into clear commentary and actionable recommendations that drive measurable outcomes for clients, particularly Hyundai Motor Company Australia.

About Innocean

Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries.
We’re the fastest growing agency network in the world.

Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called Fck the Cupcakes.

We’re a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts, and producers who work together in a flat and collaborative environment. Building creative solutions across all touchpoints on a consumer’s journey with a brand.

We’re proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called ‘Jeong’. An ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.

This feeling of connection underpins everything we do. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with strategic, creative and CX capabilities to deliver work that connects across multiple platforms, driving acquisition and retention.

About the Role

The Senior Marketing Science Analyst is a technically capable, largely self-sufficient practitioner who owns the data infrastructure, tracking, and measurement function within the Media Technology & Data team. Reporting to the Head of Technology & Data, this role is responsible for end-to-end ownership of GCP/BigQuery environments, Floodlight tracking implementation, GA4 configuration, and campaign reporting — working across the full sub-disciplines of Marketing Science including tracking, measurement, data visualisation, and data integration. The Analyst translates complex data into clear commentary and actionable recommendations that drive measurable outcomes for clients, particularly Hyundai Motor Company Australia.

Key Responsibilities

About You

The Perks

There are a whole range of reasons you would consider working for us, check out the list below:

  • Competitive salary

  • Regular appraisals and 360 feedback 

  • Client sponsored benefits

  • Floating leave

  • Individual Professional development

  • Hybrid working

  • Progressive parental leave policies

  • Pet friendly environment

We are committed to offering an equal opportunity for all employees and applicants. To express your interest in the role, please send your updated CV/resume and a cover letter to leah.evans@innocean.com.au

Analyse Performance


Conduct full-funnel analysis of marketing performance across digital channels to identify key trends, insights, and growth opportunities.


Develop and maintain performance dashboards in Looker Studio, translating raw data into clear stakeholder-ready narratives.

Analyse Performance


Conduct full-funnel analysis of marketing performance across digital channels to identify key trends, insights, and growth opportunities.


Develop and maintain performance dashboards in Looker Studio, translating raw data into clear stakeholder-ready narratives.

Reporting & Insights


Build, automate, and deliver ad hoc and regular campaign reports with clear commentary and recommendations.


Own the reporting cadence end-to-end — including data pulls, QA, commentary, and distribution.

Tracking & Tag Management


Lead the rebuild and ongoing management of Floodlight tracking implementation across Hyundai campaigns.


Manage GA4 configuration, GTM container maintenance, and connector integrations.


Serve as the technical point-of-contact (POC) for tracking and measurement queries from account and client teams.

Data Infrastructure
& GCP


Own and maintain the GCP/BigQuery environment, including data pipelines, schemas, and the marketing data lake.


Ensure data accuracy, reliability, and governance across all ingestion and transformation processes.


Proactively identify and resolve data quality issues before they impact reporting or client deliverables.

Stakeholder Support


Collaborate with account, media, and client teams to understand reporting needs and provide data support for strategic decisions.


Communicate technical concepts clearly to non-technical stakeholders.

WHS (Work, Health & Safety)

Ensure your work environment is safe whether WFH or in the office.


Follow and promote company policies and procedures.

Reporting & Insights


Build, automate, and deliver ad hoc and regular campaign reports with clear commentary and recommendations.


Own the reporting cadence end-to-end — including data pulls, QA, commentary, and distribution.

Tracking & Tag Management

Lead the rebuild and ongoing management of Floodlight tracking implementation across Hyundai campaigns.


Manage GA4 configuration, GTM container maintenance, and connector integrations.


Serve as the technical point-of-contact (POC) for tracking and measurement queries from account and client teams.

Data Infrastructure & GCP


Own and maintain the GCP/BigQuery environment, including data pipelines, schemas, and the marketing data lake.


Ensure data accuracy, reliability, and governance across all ingestion and transformation processes.


Proactively identify and resolve data quality issues before they impact reporting or client deliverables.

Stakeholder Support


Collaborate with account, media, and client teams to understand reporting needs and provide data support for strategic decisions.

Communicate technical concepts clearly to non-technical stakeholders.

WHS (Work, Health & Safety)

Ensure your work environment is safe whether WFH or in the office.


Follow and promote company policies and procedures.

About You

Qualifications

Technical Skills & Experience

Knowledge, Skills & Experience

Values

Development

The Perks


There are a whole range of reasons you would consider working for us, check out the list below:

  • Competitive salary

  • Regular appraisals and 360 feedback 

  • Client sponsored benefits

  • Floating leave

  • Individual Professional development

  • Hybrid working

  • Progressive parental leave policies

  • Pet friendly environment

The Perks


There are a whole range of reasons you would consider working for us, check out the list below:

  • Competitive salary

  • Regular appraisals and 360 feedback 

  • Client sponsored benefits

  • Floating leave

  • Individual Professional development

  • Hybrid working

  • Progressive parental leave policies

  • Pet friendly environment

We are committed to offering an equal opportunity for all employees and applicants. To express your interest in the role, please send your updated CV/resume and a cover letter to leah.evans@innocean.com.au

We are committed to offering an equal opportunity for all employees and applicants. To express your interest in the role, please send your updated CV/resume and a cover letter to leah.evans@innocean.com.au

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