THE ANTI-ORDINARY KONA
THE ANTI-ORDINARY KONA
Project
The anti-ordinary KONA
Client
Hyundai
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against settling for this sameness. Provoking our audience to break free from conformity with
a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
