Australia is the world champion of EV regret. No joke. More Aussies drivers are eyeing a switch back than anywhere else on the planet.  

Obviously, those people don’t drive a Hyundai. Because their range of electric cars are adored by owners and car critics alike. 

You could say, they’re unregrettable. 

So that’s exactly what we did, with the help of a Nat King Cole classic, and a clever integrated media approach.