KIA HYBRID
KIA HYBRID
Project
Kia Hybrid
Client
Kia
For millennia, centaurs have remained unchallenged as the ultimate breed of hybrid. Until now.
To increase awareness of Kia’s hybrid range in a market dominated by the same old legacy names, we created: ‘A new breed of hybrid’. A film and OOH campaign that announced to all of Australia, that there’s a new hybrid in town.
The campaign relies on a simple metaphor, one that sees an old breed of hybrid centaurs coming face-to-grille with a faster, shinier, more superior hybrid. The Kia Sportage hybrid. And very quickly becoming outclassed and left behind.
Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs.
This platform is a rally cry against
settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA.
Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel.
