Harnessing data to unearth the future of women’s surfing.

Women’s surfing has come a long way. But while there

may be equality at the top there’s still a lot to be done at a grassroots level. Leveraging Hyundai’s existing partnership with Surfing Australia, we created She’s Electric, the first

all-women’s leaderboard connecting live performance data around Australia to unearth breakout talent and give women a pathway to the top.