• YOUTH OFF THE STREETS

    YOUTH OFF THE STREETS

Project
Adopt a Maggot

Client
Youth Off the Streets

Tossr’s bin bags are so stupidly strong it means no rips, no tears, no bin juice, no maggots.

Wonderful for Aussie homes.  Terrible for the tiny maggots.

So we launched the world’s first Maggot Adoption Centre allowing Aussies to adopt one of the cute little critters whilst signing up to the superior bin bag subscription service.

Algorithms and the internet are fueling a sea of sameness, steering us towards the same trends, the same content and sadly, the same white SUVs. 


This platform is a rally cry against

settling for this sameness. Provoking our audience to break free from conformity with a car that refuses to blend in—the Hyundai KONA. 


Three films depicting relatable carpark moments bring this observation to life. They show the undeniable advantage of driving a bold KONA in a world where every car looks the same, and what that choice says about the person behind the wheel. 

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